DEAR POTENTIAL PARTNER!
It is hard to imagine a more dynamic sphere than retail food sales. The turnover of the branch exceeds that in the oil and gas sector.
For more than seven years, Paterson has been operating in the retail sector. We provide our customers not only quality goods and servicing, by also a special air of friendliness and comfort which is already our network’s sign.
We are please that you are taking interest in our franchise. When a retail project is started, many bad mistakes are inevitable. Our experience, technology and business models can help avoiding them. Moreover, the well-known brand, an impeccable reputation, as well as the advantages of a large network available at your disposal, will provide for the success of your business.
We are confident of our joint success.
Paterson network
Director-General |
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| Yury Yakovchik |
What is our partner is going to receive?
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- A well-known trademark
- A positive image of a network stable and developing
- Public esteem and a perfect reputation
- Modern equipment and technologies
- An efficient system of supermarkets opening
- An advanced operational management system
- Profitable conditions of working with equipment and goods suppliers
- Qualified operational consulting
- Taking part in the network’s advertisement and marketing activities
- Training employees at the Paterson study centre
- Developing own business, an opportunity for the opening of new supermarkets
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What is required for one to become our partner?
- Good reputation
- Finance for initial investment
- Business experience in own region
- The readiness to contribute one’s time and effort into supermarket development
- Understanding the advantages of using the franchising system
- The skill and willingness of working with the customers
- People, and business management skill overall
- Interest in the retail business
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The rights owner is given and responsible for the following:
- The trademark license
- Assessing the premises condition
- Planning optimal trading equipment location, and a layout solution for the staff area
- The list of equipment and suppliers
- The terms of co-operation with equipment and goods suppliers
- Calculating estimate figures for the future supermarket activities
- The standards for the external and internal supermarket decor
- A step-by-step guidelines for the supermarket opening
- Starting up common program software and the database
- Standards and recommended assortment, the pricing system
- The system of personnel selection and training
- Merchandising
- The marketing and advertising opening plan
- Advertising materials
- Opening team of specialists
- Supermarket business regulations
- The system for the monitoring and control
- Support by the rights holder specialists after the opening
- Updates and innovations
The user provides and is responsible for:
- The premises
- Investment
- Official staff
- Repair and decoration according to the rights holder standards
- Managing the supermarket
- Operational expenses
- Interacting with the local authorities
- Providing for the rights holder reputation
Premises requirements
- Location in a densely population area with income
- Situated in a densely populated are with above the average income rate, or in the area of active construction of new and comfortable apartment blocks
- Situated in the centre of pedastrian and transport flows. facade well
- A comfortable parking lot and convenient driveways
- Total site are from 600 ì2
- Trading premises rectangular or quadrate, starting from 400 ì2
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Investments return duration
Given the condition of compliance with work standards and rules of the Paterson network, the partner for the franchise project at a supermarket having floor space of 400 sq. m. can provide for the return of one’s investment within 12-15 months.
Co-operation stages
- Primarily negotiations: discussing co-operation conditions, the projects feasibility, premises requirements.
- A POTENTIAL PARTNER presents Paterson with the documents containing information about the company as well on the premises suggested to be used as the supermarket.
- The Paterson experts investigate the building. They estimate the current status of the premises, the changes to be brought about, and their value.
- Paterson prepares equipment layout and a solution for the setting of the staff area. Upon their agreement, this plan becomes a document determining the configuration of the future supermarket.
- The parties sign a commercial concession agreement.
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| Please, fill the questionnaire of the potential Paterson partner and please do not forget to submit the documents describing the premises for the supermarket. |
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The Paterson franchise begins from $20,000 (membership fee for the opening of one supermarket). The regional franchise (the right for operating in a particular region) goes from $100,000. This in fact corresponds to the company’s own cost of opening a franchise business. Such an approach is determined by the main principle of the Paterson franchise, that is, joint revenue and increasing partner’s turnover.
Paterson sets up its royalty at the market average so that it could not be a burden to the franchise. Moreover, a Paterson partner will not be obliged to have additional expenses for the network marketing campaigns.
Paterson is also ready to facilitate receiving a loan to develop a franchise, that is, assisting in reaching agreements with the company’s partner banks.
Share your success with Paterson!
Development department: (495) 780-74-59
(495) 780-74-44
(extension 1396)
Suvorov Viktor, Head of the Franchising Department (916) 900-43-24
franshise@paterson.ru
